Who’s Listening to You?
July 15th, 2008 by staffAn anti-car cyclist who writes nasty letters to oil companies and a vegan who sends scathing letters to meat packers are both annoying to business and wasting their own time. Companies who’s business is not with you are not going to care what you say about their business. Clearly, a gadget freak, even one who pays little attention to recycling or resource and materials waste, is going to have ten to fifty times the environmental impact on business that a whining little email writer will.
For every sincere and positive letter from a customer that suggests a way to cut down on waste, companies get thousands of nasty letters from people who don’t use their product and never intend to (they say it in their message). So, the next time you think about sending off one of those mass mailings to some poor sod in a corporate customer service cubicle who has to read it for minimum wage, try to consider the actual zero impact of your email and give it a rest.
If you are a customer of the company, just continue to do nothing to praise or improve the company’s environmental intentions or efforts. It’s you that these companies actually do want to hear from. To the roach point of view, you’re the dangerous one. You’re the one who needs to keep quiet if the planet’s to stay on track for its pending heat wave.





